When it comes to Fujifilm users, it’s almost like the world’s worst kept secret because everyone wants to talk about it.
Victor Ha
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In this episode, I speak with Victor Ha, the Vice President of Electronic Imaging and Optical Devices at Fujifilm. Victor started out as the director of marketing at the company and earned the aforementioned title a few years later. Immensely passionate about storytelling and community, Victor strives to make photography more accessible to photographers everywhere.
We talk about:
- Fujifilm’s decision to release Camera to Cloud technology
- How photographers can contribute positively to the industry
- Why Fujifilm has such a strong reputation
& much more!
According to Victor, Camera to Cloud technology could change the conversation in the photography world. It’s an exciting endeavour that you’re bound to hear more about in the near future. If you’re interested in the direction photography is heading, you’ll enjoy listening to this episode!
Here is a preview of our conversation with Victor Ha.
Q: How has your role as the Vice President of Electronic Imaging and Optical Devices affected your photography?
Victor Ha: I remember, when I stepped into the building for the first time, I felt wholly unprepared for what was going to be ahead of me. I knew that I’d spent the prior 15 or 16 years of my life in camera stores, working in the field, travelling, working with photographers, and just knowing what it was that I loved about this industry.
As I spent more time inside of Fujifilm, and as I got to really weave in some of the things that mattered to me as an image maker into the things that we care about as Fujifilm, I was very pleased to find that the things I cared about are also the things that Fujifilm cares about.
When I work with this organisation, the reason I still love it is because every day, I get to work on something that I care about. Everything that I care about so much is to share the ability to make images with other people so that they can have an opportunity to share their story in a way that they weren’t able to in the past.
If you look at it as an art form, photography requires a lot of knowledge, experience, craft, and perspective. You need mentors. It’s a community-driven art form. For the first time in my life, I got an experience to see what it would be like if we tried to index for creating community, creating connection, and looking at how we might be able to bring the voices from that community and from those connections into a space where others could hear it. That’s been fun.
Q: What is Camera to Cloud technology?
Victor Ha: Photography, for the longest time, has been a solo sport. In reality, photography is collaborative. Unfortunately, the collaboration doesn’t usually happen while the image is being made.
For many of us, the ability to collaborate comes before or after we make an image. Never in the history of how we’ve approached this craft have we been given an opportunity to make an image and, as we are making them, able to get feedback.
Some people will say, “Well, you can look on the back on the screen or you can scroll through photos and get your feedback right then and there.” I think it’s wholly different, as a photographer, to not have to stop making images but still allow other people to look at them while they’re coming in.
When you’re making an image, you’re in the moment. You’re trying to focus on the thing that you want to see created in front of you. When you’re continually pulling yourself in and out of that headspace, the interruptions really affect your ability to stand in a place of creativity. Camera cloud unlocks the ability for someone else to look at an image and as you’re working – what people are saying to you, whispering to you, and suggesting to you – you can stay in that creative headspace and then incorporate that feedback in real time.
Q: How can photographers help make the industry move forward in a more positive way in their everyday lives?
Victor Ha: We have to continue to talk about photography as a craft. We must talk about photography as an art form. We must talk about photography as a way to self-express and share creative ideas.
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