Interview with Joas Souza | GBPW Episode 143

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Joas Souza.

This is key: when you can do what you love with passion and have a good life.

Joas Souza

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In this episode, I speak with architectural and aerial photographer Joas Souza. Joas is well-known in the industry thanks to his crisp style and entrepreneurial mindset. He knows how to work in high-pressure environments and has a lot to offer in terms of architectural photography advice.

We talk about:
– Joaz Souza’s architectural and aerial photography
– How his father, a professional photographer, inspired him to always do his best
– Architectural photography tips

& much more!

Joas is a highly experienced photographer who understands the importance of building a sustainable photography business. He shares a lot of helpful business, SEO, and photography tips in this episode. If you’re looking for general business advice or architectural photography tips, this is the perfect episode for you!

Here is a preview of our conversation with Joas Souza.

Q: For your aerial photography, do you use your usual camera or a drone?

Joas Souza: 80% of the time, I use a drone. For most of my life, I used a helicopter. With the drone, things got cheaper and it was easier to fly.

Of course, when I use the helicopter, it’s way more fun for me. It’s the most fun kind of photography you can do. Hanging from the helicopter and photographing the world from above is incredible.

Q: What advice would you give to photographers working in high-pressure environments?

Joas Souza: To work under such pressure and be able to deliver what they’re looking for, you have to have the experience and be ready to face any situation. You’re going to have jobs where you’re going to photograph amazing projects. The next day, you’re going to have a horrible property with terrible lighting and you have to find a way to get some good shots.

You have to be a very skilled photographer to find a solution for every situation. If the property has good lighting, you don’t need external light. You can just find the best time of the day to shoot that space. If the lighting is not okay, you have to bring flashes.

Also, you have to have a good camera for good dynamic range. I tend to use natural light most of the time. If you have a camera with a good dynamic range where you can push the highlights and the shadows without any loss of quality, you can deliver good shots in any light situation.

To work under very high pressure is basically skills and experience. It’s practice. The more you shoot, the more you’re prepared for any situation.

Q: What is the most important lesson you learned while assisting your father?

Joas Souza: Don’t be average. Try to be the best you can be. The world is full of average photographers, and these average photographers never make money. They always work to pay the bills. They do what they love to do, but they do an average job. When you do an average job, you never stand out.

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Taya Iv is a portrait photographer, 500px ambassador, and host of Great Big Photography World podcast.
Taya Iv is a portrait photographer, 500px ambassador, and host of Great Big Photography World podcast.

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